Noted for elegance, depth, and richness, Ribera del Duero wines range from an affordable $15 entry-level to a premium $1,000 bottle. These wines, regardless of their price point, deliver exceptional value. Revel in its dark fruit undertones, exquisite mouthfeel, and impressive cellar longevity and mark your calendars for the second Thursday in November (14th, 2024), a day dedicated to Spain’s iconic Tempranillo grape, a month to enjoy it.

Here’s how you can immerse in the Tempranillo festivities:

Shop Locally or Online: Find a local specialty shop that carries Tempranillo from Ribera del Duero. If you don’t already have a go-to place to buy wines in-person, visit these online retailers. We love supporting small, independent wine shops, but you’re bound to find a bottle at your club store or supermarket. From cozy nights by the fireplace to vibrant dinner parties, there’s a Ribera del Duero for every occasion.

Dine the Spanish Way & Order it By the Glass Day: Let Tempranillo take center stage at your favorite Spanish restaurant. Experience the soul of the Spanish table and try Tempranillo with foods with Iberian heritage. To make it an authentic affair, [check out this map of certified Spanish eateries by Food & Wines from Spain] (click for map).

Throw a Tempranillo Tasting! Invite friends for a Tempranillo evening and ask everyone to bring a bottle of Ribera del Duero. Whether pairing with traditional tapas or experimenting with tandoori chicken, potstickers or baby back ribs, the options are endless. Need tips? Dive into pocket guides on grilling with Tempranillo, pairing haute snacks and Tempranillo, and mastering the Tempranillo cheese pairing.

Snap & Share a Glass on Social: Celebrate on social media! Tag @RiberayRuedaWine with hashtags #RiberaDelDuero #Tempranillo #SpanishRedWine #TempranilloMonth #InternationalTempranilloDay #SpanishWine #WineLovers #WineTime #WineTasting and sign up to win a captivating Spanish escapade! Follow the link to win a trip to Spain.

For Tempranillo Month in November, here’s how retailers, restaurants, and consumers can celebrate, promote, and boost sales of Tempranillo, especially from Ribera del Duero:

1. Retailer Strategy: The Art of Storytelling

• In-Store Promotions & Tasting Events: Showcase the elegance, richness, and versatility of Ribera del Duero’s Tempranillo through tastings. Emphasize the range of prices (from $15 to $1,000), which makes it accessible to all customers. Highlight entry-level wines as everyday luxuries and premium bottles as gifts or special occasion wines.
• Engage with Wine Enthusiasts: Create point-of-sale materials with Tempranillo facts, such as its impressive cellar longevity and dark fruit profiles. Consider setting up a “Discover Ribera del Duero” shelf featuring multiple styles, from Joven to Gran Reserva.
• Black Friday or Holiday Deals: Align promotions with November shopping events. Offer special discounts on Tempranillo wine bundles or gift sets that include Spanish delicacies like jamón, cheese, and olives.
• Leverage Online Shopping: Partner with local wine shops and larger online retailers to promote easy-access sales. Share on social media to drive traffic with a call-to-action like “Order your Tempranillo for cozy November nights”.
  
  

2. Restaurants: Dining the Spanish Way

• Tempranillo By the Glass: Feature Ribera del Duero Tempranillo in your by-the-glass offerings, allowing customers to explore its rich texture and depth alongside fall-inspired dishes. Encourage pairings with wild mushrooms, braised meats, or tapas.
• Tempranillo Tasting Menus: Organize special Tempranillo-focused tasting dinners. Pair Joven wines with first courses and Crianza or Gran Reserva wines with hearty mains. Let guests experience the evolution of Tempranillo across different aging stages.
• Highlight Iberian Heritage: Collaborate with certified Spanish eateries to spotlight Spanish-inspired pairings. Invite guests to dine in and try Tempranillo with tapas like chorizo, jamón, and Manchego.
  
  

3. Consumer Engagement: Celebrating at Home

• Throw a Tempranillo Tasting Party: Encourage consumers to host their own Tempranillo tasting at home. Share guides for pairing Tempranillo with tapas or even more adventurous dishes like tandoori chicken and potstickers. Promote the idea of “bring a bottle” parties where each guest brings a Ribera del Duero Tempranillo.
• Social Media Campaigns & Contests: Launch a campaign where customers snap and share photos of their favorite Tempranillo pairings using hashtags like #RiberaDelDuero, #Tempranillo, and #SpanishWine. Run a contest where they can win a trip to Spain or a special wine bundle.
  
  

4. Holiday Gifting: Perfect Timing for Tempranillo

• Gift Tempranillo This Season: Promote Cosecha wines as perfect gifts for wine lovers, pairing well with the season’s cozy moments. Feature premium bottles for collectors or special occasions, emphasizing the value and age-worthiness of Ribera del Duero’s top offerings.
  
  

5. Collaborations & Events: Bringing Experts Together

• Engage Influencers and Sommeliers: Partner with influencers, sommeliers, and wine educators to host virtual or in-person tasting events. Highlight Ribera del Duero Tempranillo as Spain’s “king of grapes” and explain how its high-altitude vineyards and extreme climates lead to wines of unparalleled richness and structure.
  
  

This multi-tiered strategy leverages Ribera del Duero’s prestige and flexibility while celebrating Spain’s iconic grape throughout November. With engaging promotions, educational efforts, and digital marketing, retailers, restaurants, and consumers can immerse themselves in the beauty of Tempranillo.

Craving more on Tempranillo?

Dive into tales, pairings, and the vibrant history of Ribera del Duero penned by award-winning author Laura Werlin by exploring the website.